About
10+
Years across product & engineering
€55m
Product Portfolio under strategy ownership
12+
Products shipped
I'm a Group Product Manager with 10+ years' experience across product and engineering in Payments, FinTech, Sports Data, and AdTech. I started as a full-stack engineer and grew into P&L ownership across high-volume, data-rich product environments.
I operate at the intersection of user behaviour, data insight, and commercial outcomes, using data to inform prioritisation, shape product direction, and make executive-level decisions across growth and revenue opportunities in ambiguous environments.
I've led AI-powered personalisation products, built 0-to-1 products, and scaled experiences used across millions of daily interactions, driving measurable growth in engagement, subscriptions, and revenue in fast-moving, competitive markets.
At Sportradar, I currently lead a team of 6 Product Managers across core sports content, owning strategy and execution for a €55M business-critical product portfolio.
What I've Shipped
Sportradar
AI-Personalised Bet Builders
Built and scaled AI-personalised betting experiences (such as personalised pre-built combinations), increasing bets placed by 22% within the first year of launch and delivering sustained revenue growth of +45% YoY.
Sportradar
Odds Data Platform
Defined and executed a 2-3 year product strategy across the core odds portfolio, translating vision into quarterly OKRs and leading the migration of a €55M business-critical platform, enabling 7x faster feature delivery.
Amobee
Planet V: Creative Management
Led the implementation of creative management tooling within ITV's Planet V addressable TV advertising platform, focusing on content upload, configuration and campaign delivery.
Worldpay
Checkout
Built and launched global eCommerce checkout capabilities, enabling merchants to accept secure and compliant online payments across multiple markets.
Experience
Group Product Manager
Oct 2024 - Present
Sportradar
- Scaled and developed a team of 6 Product Managers across core sports content, establishing product operating models that introduced structured planning cycles, OKR frameworks and cross-functional alignment.
- Owned strategy and roadmap for a €55M business-critical odds platform: translating a 3-year vision into quarterly OKRs and delivering platform modernisation that enabled 7x faster time-to-market.
- Shipped AI-personalised betting experiences that grew bets placed by 22% within the first year, contributing to sustained revenue growth of +45% YoY.
- Drove 2x subscription growth and improved margins by ~8p.p through enhanced player data insights and deepened behavioural modelling.
- Accelerated adoption of personalisation experiences by 32% within 3 months through refined go-to-market execution and alignment across Engineering, Data, Design, Commercial, Marketing, Legal, and Support.
Senior Product Manager
Mar 2023 - Oct 2024
Sportradar
- Managed and mentored a team of 2 PMs, improving product execution through structured coaching and raising overall delivery consistency across fan engagement initiatives.
- Led two product teams to ship AI-powered personalisation and recommendation features, driving +41% growth in product subscriptions within 12 months.
- Built a 0-to-1 platform capability from scratch: assembling the team, shaping the product strategy, and launching a product that now processes 9M transactions daily, generating €3.2M in incremental monthly revenue.
Product Manager
May 2022 - Mar 2023
Sportradar
- Built and scaled a machine learning fan-engagement product, leveraging predictive models and behavioural insights to 2x active users within 9 months.
Associate Product Manager
May 2021 - May 2022
Amobee
- Led the creative management tooling initiative within ITV's Planet V advertising platform, focusing on content upload, configuration and campaign delivery which has now launched over 41,000+ campaigns.
Full-stack Developer
Oct 2016 - Apr 2021
Worldpay
- Built and launched global eCommerce checkout capabilities, enabling merchants to accept secure and compliant online payments across multiple markets.
- Engineered several high-volume payment products which processed 1B+ payments daily.
- Developed strong expertise in Java, TypeScript and React.
Junior Product Engineer
Aug 2014 - Aug 2015
Kurtosys Systems
- Part of a global engineering team working on the automation and generation of Fund Factsheets for investment management and PE firms.
- Utilised C#, JavaScript, .NET Framework to fix bugs and develop enhancements in an agile environment.
Skills
Product & Strategy
Leadership
Data & AI
Technical
Domains
Languages
Outside of work
Playground (WIP)
Guitar Assist
An interactive guitar chord and scale reference tool. Look up chords, find scales, and explore fretboard patterns — built for quick reference while practising.
petekul.github.io/guitar-assist
Financial Tracker
A personal finance dashboard for tracking income, expenses, and budgets — giving a clear picture of where your money goes each month.
petekul.github.io/Financial-tracker
Retirement Sim
A retirement savings simulator that models long-term portfolio growth, withdrawal strategies, and the impact of different contribution rates.
petekul.github.io/retirement-sim
Sportradar Ideathon
A concept pitch and prototype built during a Sportradar ideathon, exploring new product ideas within the sports data space.
petekul.github.io/sportradar-ideathon
Get in touch
Looking for product roles. Open to new industries.
Multi-disciplinary by background. I can go deep on the tech, the data, and the business case in the same conversation. Let's talk.